NON-GENERIC VOICES
2016
Research and Publication
DURING THE LAST YEARS, APPS SUCH AS INSTAGRAM, WHICH WAS ONCE BASED ON POSING, LEAVING VOICE ASIDE, HAS INCLUDED THE SNAPCHAT TECHNOLOGY IN ITS SOFTWARE, ALLOWING TO RECORD VIDEO CLIPS AND REVEALING OUR VOICES IMPERFECTIONS – SOMETHING THAT IS NOT AS IMMEDIATELY CONTROLLABLE AS THE PHYSICAL APPEARANCE.
VOICES HAVE BEEN JUDGED AS TOO STRONG, TOO NASAL, TOO RASPY, TOO TINY… IN SHORT, IT’S ALMOST IMPOSSIBLE TO DO IT “RIGHT”. RELATED TO THESE ADJECTIVES, THE TERM “VOCAL FRY” HAS BECOME VERY POPULAR – YOU MAY HAVE HEARD IT WITHOUT KNOWING WHAT THIS VOICE EFFECT IS, OR YOU MAYBE PRODUCE THIS SOUND WITHOUT EVEN NOTICING. “VOCAL FRY” IS A TERM FOR DESCRIBING A SCRAPING GRUMP, PRODUCED NASALLY IN THE BACK OF THE THROAT AND ASSOCIATED TO FEMALES, FROM TEENAGERS TO CELEBRITIES SUCH AS THE KARDASHIANS OR BRITNEY SPEARS.
BUT WHY A CERTAIN WAYS OF SPEAKING ARE ABLE TO DISEMPOWER A WHOLE COMMUNITY?
IN HOW TO BECOME A NON GENERIC VOICES, BOLLERÍA INDUSTRIAL ANALYSES THESE EXAMPLES AND MORE TRYING TO ANSWER THIS QUESTION THROUGH FOUR CHAPTERS:
GENERIC VOICES VS REAL VOICES, TO WHOM I OWE MY VOICE, CUTE VOICES OF REBELLION, GARDERMOEN AIRPORT COMMON PA SYSTEM ANNOUNCEMENTS.
Researchers: Paula Currás, Ana Olmedo, Enrique Ventosa
Producer: UE university (Universidad Europea de Madrid)
Translator: Ángela Hernández Conde